Today’s music industry is all about interactivity. Music fans want to experience every aspect of their favorite artists’ lives, and high speed internet along with easy access to audio and video technology have made it possible. YouTube, the largely popular video site, is increasingly being used by music industry players to give fans The site allows users to create pages specific to their content called “channels”, complete with personalized designs and networking  tools. Record labels, artists, and producers have all found ways to effectively connect with music consumers.
Universal Music Group …

ReverbNation, self-described as “The Home Base for over 190,000 artists”, is a very valuable tool for musicians looking for an efficient way to manage their online music presence.
The website is a tool that can be used by artists, fans, labels, management, and even performance venues to promote events, music releases, and other career-related activities. ReverbNation provides a specific set of tools for each group. For instance, artists can post music, create widgets, sync all of their social network sites, and recruit street teams.  Managers can handle all of their individual …